What is SEO?
SEO (or Search Engine Optimisation) is the process of ensuring your website follows specific guidelines set by the search engines. It’s also preparing your web pages so they contain relevant keywords & tags related to the products or services that you are offering giving your business the best chance of being listed in the organic results on major search engines. To achieve this it requires extensive research, a review of your site structure & implementation of the guidelines across your website. Once this is complete, further time can be invested in link building.
Why should I invest in SEO?
It’s essential that your website is optimised for the search engines to ensure you have the best chance of appearing in the organic search results. This will in turn deliver you increased traffic & sales, growing your business & customer database. SEO works well in conjunction with your PPC campaigns to deliver a robust multi-channel marketing campaign for your business.
Mint Idea strategically work through your website in priority order to analyse current rankings, research keywords & on-page content then implement optimisations for that specific page. There are also opportunities to produce content for a blog alongside your experts to target customers from a different angle – these can include buying guides, new range feature reviews or top tips.
We then monitor your organic traffic using analytics & report on areas of improvement.
Contact us for a review or consultation
If you’re interested in SEO & content marketing for your small or medium sized business or improving your existing efforts then complete the form opposite and we’ll be in-touch! We can offer you an initial review of your current sites health or a consultation on how we can help kick off an optimisation project.
SEO is extremely time consuming, making it costly. Do not let anyone tell you otherwise! We strongly recommend that SMEs use our monthly support plans to constantly, but slowly, progress SEO in conjunction with focussing heavily on PPC (Pay Per Click).
